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T H R I F T Y T H I N K I N G
THRIFTY - That's thrifty thinking
Thrifty car rental provides competitive rates without compromising quality. It's the smart choice.
It decided to apply its frugal brand ethos to the way it advertised, generating carloads of free publicity.






CASE STUDY
TVC
“9th best TVC of the decade ”
-- Campaignbrief
STUNTS



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