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Sample size: n = 500


Consumer needs is the check list that a consumer requires when purchasing a brands product or service. Get it right and you're brand will propel forward rather than retreat backwards.


SKU: 364215376135199
    • Product / service benefits.
    • Key ' drivers' measure which generate puchase.
    • 'Driver' priorities, ranking and distance.
    • Brand image on key 'drivers' 
    • Relative performance of brand and competitors on key 'drivers'
    • Volume of key 'drivers' in generating purchase
    1. purchase 
    2. brand equity 
    3. premium price