Sample size: n = 500
Consumer needs is the check list that a consumer requires when purchasing a brands product or service. Get it right and you're brand will propel forward rather than retreat backwards.
- Product / service benefits.
- Key ' drivers' measure which generate puchase.
- 'Driver' priorities, ranking and distance.
- Brand image on key 'drivers'
- Relative performance of brand and competitors on key 'drivers'
- Volume of key 'drivers' in generating purchase
- brand equity
- premium price