HiSample size: n = 500Discover the consumer value and perception of the brand name, a product or service, rather than from the product or service itself.BRAND EQUITYSKU: 284215376135191$4,500.00PriceQuantityAdd to CartPRODUCT LIFECYCLE STAGEMATURITY KPI's Brand equity index Brand awareness (spontaneous and prompted) Usage and preference Uniqueness Emotional connection Value/ willingness to pay premium Brand equity score (EquiTrend) - Harris Insights: Accessibility (familiarity, positive imagery) Attraction (connection, momentum) Attachment (commitment, indispensibility) Action (consideration, recommendation) BRAND FUNNEL Aware Familiar Consdier Use Prefer Recommend / NPC BRAND PERCEPTIONS Image - Key 'drivers' Needs Emotional connection Value / willingness to pay a premium Uniqueness / differentiation
