P A U L B O O T L I S

CREATIVE DIRECTOR | STRATEGIST | CULTURE-JAMMER

I am a writer. Storyteller. Believer.

I have worked at, and consulted for, some of the world’s best creative companies.

I helped change the visa entry laws of a country, mandating every arriving tourist sign a stamped passport pledge to protect the local environment.

I helped launch Apple Watch, direct from the Mothership (Apple headquarters) in Cupertino.

I helped create steampunk vintage cameras and typewriters wired to social networks for Levi’s.

My work has been recognised at the highest level, with 3 D&AD Black Pencils, 3 Cannes Lion Grands Prix, a Grand Effie, multiple Agency of the Year and Campaign of the Year gongs, a United Nations Champion of Humanity award, and 16 international Best of Shows.

In 2018, I was ranked numero 1 copywriter and numero 2 CD by the Cannes Lions.

Before Paul x Adam, I was a CD at Host Havas Sydney, MAL Los Angeles and AKQA San Francisco.

I started as a strategist at Y&R before moving into creative.

I have been published in The Age newspaper, Communication Arts and other places.

The Observer magazine calls me “one of advertising’s best theorists”.

When not in ad-mode, I nurse a tragic man-crush for my tennis idol, Roger Federer, work on novels and run a chaotic studio for graffiti artists out of a derelict warehouse in Sydney’s Inner West.

Experience

2018 - now

Consultant - various (Apple, Macquarie Health, Wisetech, Western Sydney University)
Sydney

2016 - 2018

Creative Director
Host Havas Sydney

2015-2016

Creative Director
Media Arts Lab Los Angeles

2012 - 2015

Creative Lead
AKQA San Francisco

Awards

2020

D&AD Black Pencil of the Decade - Palau Pledge

2019

Warc Creative 100 (Formerly Gunn Report) World’s Most Awarded Campaign of the Year - Palau Pledge

2018

Palau Pledge

Cannes Lions Titanium Grand Prix

Cannes Lions Grand Prix for Sustainable Development Goals

Cannes Lions Grand Prix for Direct Marketing

Cannes Gold Lion

Cannes Silver Lion

Cannes Bronze Lion

D&AD Awards Black Pencil

D&AD Impact Awards Black Pencil

D&AD Yellow Pencil

D&AD Graphite Pencil

D&AD Wood Pencil

D&AD Impact Awards Wood Pencil

UN Champion of Humanity Award

Defence Force Recruitment

Australian Grand Effie Award

Agency of the Year Awards

Agency of the Year - AWARD (Australasian Writers & Art Directors)

#1 Agency Asia Pacific (#7 Globally) - Cannes Lions

Regional Agency of the Year (Aust/NZ) - London International Awards

Network of the Year (Aust/NZ) - London International Awards

Asia Pacific Agency of the Year - Spikes

Palau Pledge Other Awards

Clios Grand Prix for Innovation

Clios Grand Prix for Direct Marketing

Clios Gold

Clios Silver

Spikes Grand Prix for Integrated Campaign

Spikes Grand Prix for Direct Marketing

Spikes Grand Prix for Media

Spikes Grand Prix for Design

Spikes Grand Prix for PR

Spikes Gold

Spikes Silver

PR Asia Grand Prix

PR Asia Gold

London International Awards Grand Prix for Design

London International Awards Grand Prix for Ambient

London International Awards Gold

London international Awards Gold

London International Awards Gold

London International Awards Silver

London International Awards Bronze

One Show Silver

One Show Bronze

One Show Merit

Webbies Honoree

AWARD Gold

AWARD Silver

AWARD Bronze

Ad Stars Grand Prix of the Year

Ad Stars Grand Prix for Direct Marketing

Ad Stars Grand Prix for Media

AdNews Media Campaign of the Year

Adnews Small Budget Media Campaign of the Year

Adnews Game-changer Award

2015

Budweiser - US Creativity Editor's Pick

2014

Levi’s Tools

Cannes Silver Lion

Cannes Bronze Lion

One Show Bronze

Clios Bronze

ADC Tomorrow Awards Shortlist

2004 - 2012

D&AD Wood Pencil - Nike

D&AD Wood Pencil - Skins

Cannes Lions Shortlist - Nike

Cannes Lions Shortlist - Foxtel

One Show Merit - Sony

One Show Merit - Nike

One Show Merit - Campaign to Ban Landmines

Clios Silver - Nike

Clios Bronze - Amnesty International

ADC Merit - Nike

New York Festivals Gold - Skins

Spikes Silver - Skins

AIMIA Awards Best Cross Platform - Renault

Young Guns Bronze - Olay

Home

Adam